What's the Daybreak Easel story?

We don't exist in a vacuum, and it would be foolish to pretend you aren't considering other easels. And let's be honest: our team has spent many lovely afternoons painting with a Strada, U.Go, Daytripper, Paintbook, and so on. 

Making a new easel was not our first choice, but some of our favorite easels got so expensive that it was impossible to recommend them in good conscience. Someone had to make something at least as nice to use as what was already out there, and it had to be substantially cheaper. It turns out "Someone" was us. Artists in the farmlands of western New York State, turned mom-and-pop micro manufacturers.

What makes other easels so expensive? It's easy to look at this sort of easel and think there's not much to it -- basically a box and a stick, right? But consider the different steps and tools you'd need to make a batch of them: a table saw for the base plates. A bandsaw to cut pieces to length, probably with jigs for consistent sizing. A drill press for pilot holes -- another jig -- and to swap out bits and jigs to get the holes for the hooks and the like in the right places. A router table with a few more jigs and bits for the joints, slots, and overhangs. And on it goes. Even if you try to rush through them there are so many starts and stops and so many different pieces of equipment it would be impossible to do it smoothly. As if that weren't already enough, some folks add custom hardware to the mix. That's layers of extra trouble. 

 We avoid all of that. 

 Our wooden parts are made with a single machine. Our hardware is off the shelf. 

 We worked hard to make building these easels easy.

A smooth process prevents delays. Using standard parts prevents runaway costs. Being easy to build makes it easy for you to buy. Being well designed makes it easy for you to paint with. 

That's the Daybreak Easel.

Read more about our easel here!